Playful Promises is a London-based lingerie brand specializing in whimsical sous-vêtements of many sorts including burlesque, fetish and pin up styles that will tickle the fancy of all bold and sassy fashionistas who live life to the fullest and refuse to take themselves too seriously.

Fondé en 2004 par le designer Emma Parker, this brand has a little something special for every type of lady, from modern rockabilly lasses to cabaret princesses and everyone in between.

Emma’s obsession with lingerie began her first purchase, at the nubile age of 18, of a tiny, lacy G-string made up of velvet ribbon and tulle frills. Although the purchase significantly set back her entertainment budget, the confidence and thrill she received when wearing it led to a hard-core addiction to lingerie of all kinds. When she could no longer find suitable undergarments to fulfill her mode needs she was driven to design her own eccentric and exciting assortment of fanciful underclothes that resulted in her brand.

With a huge array of different styles of bras, satin knickers, briefs and G-strings as well as garters and suspenders, Basques and corsets, bas, sleepwear and swimwear to choose from, visitors to the Playful Promises website can easily spend a significant amount of time simply browsing through their titillating items, and while playful promises’ prices are within a reasonable range, frugal fashionistas will ransack their well-stocked sale section, which is conveniently divided by category.

Playful Promises lingerie collections are available for purchase on their online magasiner of the same name and on many other online and the brick-and mortar stockists, from internationally famous vendors such as Urban Outfitters and Barney’s NY to smaller boutiques like Lulu et Lush à Londres, Luxe Lingerie in LA and Lace Stories in Tel Aviv.

Those customers shopping directly from their website must take advantage of their sizing guide, which lists UK, US, Français, European and Australian lingerie sizes so everyone all over the world can have a perfect fit. All prices are in British Pounds Sterling, including shipping costs and returns for refund or exchange are available within 14 days of purchase and subject to certain conditions. For all the latest Playful Promises updates, sign up for their newsletter to be delivered directly to your favorite email account.